TRADE MARKETING MANAGER (GROUP)

MAIN RESPONSIBILITIES

The candidate will develop materials, methodologies and tools with the aim to improve efficiency and efficacy of the local marketing process and ensure they are used in the Local marketing teams. He/she will identify and discuss e key opportunities by category and country, and the related investments guidelines for the activation program (marketing, POS, promo).

The Role’s Main Responsibilities:
- Working with the Marketing HQ to ensure the Marketing process is developed and in place and stays effective.
- Working with Local Marketing around the world to ensure the implementation of Marketing process, template and tools resulting in great local activation plans.
- Ensure consistency between 3-5 years global category plans and 12-18 months local marketing plans.
- Identify, create and manage process for best practices sharing.
- To challenge local trade marketing plans and monitor their execution across major countries.
- Reporting on data and industry trends relating to trade categories.
- Ensuring the effective communication between local marketing teams and HQ

JOB PROFILE

Essential
- At least 10 years previous experience in a senior role or manager in Trade Marketing, Category Management, Marketing, Sales and/or Consultancy. Should have a complete understanding of trade dynamics and KPIs as well as categories KSF.
- Commercial / Marketing / Leadership skills.
- Must be comfortable interacting with major marketing stakeholders: media/digital or PR agency, sales director, country manager, customers, marketers.
- Very good analytical skills
- Strong commercial outlook and an ability to drive revenue growth through marketing
- Excellent communication skills both written and oral
- Ability to work as a team and individually
- Ability to work with remote teams
- Flexibility to travel
- Knowledge of PowerPoint, MS Office, Word and Excel.
- English (must)

Desirable:
- Other European languages (German, Italian)
- Knowledge of SDA would be an advantage

JOB LOCATION

TREVISO (ITALY)

© De'Longhi Group 2019