PR MANAGER (M/F)

MAIN RESPONSIBILITIES

The candidate will actively contribute at creating / maintaining / enhancing a favourable public image and identity of the Dè Longhi Group, complying with Group and Brands strategy and key objectives, by communicating programs, Group events, accomplishments and/or points of view.

The Role’s Main Responsibilities

• Codify and define the corporate identity
• Plan, implement and manage public relations programs
• Plan and budget for PR events, programs and initiatives
• Develop and implement PR policies and procedures
• Determine KPIs for PR and measure and provide reports on each PR campaign
• To addess media questions, pitch stories to the media, prepare media kits, organize press conferences and write press releases
• Write internal and external speeches for the company leaders and spokespeople and prepare articles for corporate newsletters
• Monitor corporate image and analysing media coverage while ensuring its compliance with company and brands’ strategy
• Release information to counter negative publicity/image and handle crisis and emergency communications
• Build long-term relationships with all relevant stakeholders, such as local PR Agencies, institutions, key media people, politicians, etc.
• Define and Manage a PR budget
• Help to handle enquiries from media, individuals and other organisations
• Researching, writing and distributing press releases to targeted media as well as brochures, handouts, direct mail leaflets, promotional videos, photographs, catalogues, etc
• Organising events including press conferences, exhibitions, open days and press tours
• Speaking publicly at interviews, press conferences and presentations.

JOB PROFILE

• Bachelor/Master degree in PR, management, business, marketing or related field
• Experience required in PR, marketing, communication, journalism, event planning/management or related field of minimum 5 years
• A proven track record of successful PR campaigns
• Strong interpersonal skills
• Excellent communication skills both oral and written
• Creative writing
• Outstanding organizational and time management skills
• Problem solving oriented
• Attention to details
• Analytical skills
• Ability to work in team as well as independently
• Flexibility / ability to travel
• Knowledge of PowerPoint, MS Office, Word and Excel.
• English (must)

JOB LOCATION

Treviso - Italy

© De'Longhi Group 2019