DIGITAL ANALYST & SEO SPECIALIST (M/F)

MAIN RESPONSIBILITIES

• Be responsible for the accurate implementation of the data strategy in the different touch-points and analyses across multiple platforms.
• Define, monitor and implement the Data Management Platform (DMP) and the Digital Analytics strategy, including the development of dashboards for the different stakeholders.
• Be responsible for the SEO strategy aimed at improving multilanguage properties and be in charge of SEO technique and on-page optimization supported by our SEO agency.
• Be responsible for Web Analytics and optimization solutions and systems.
• Identify up-to-date relevant tools to support data management and analysis of campaigns.
• Define, monitor and implement the Digital Analytics strategy and associated data analysis.
• Define, monitor and implement the DMP’s taxonomy, strategy and associated data analysis.
• Provide relevant analytics and systems training to teams where relevant.
• Present key findings of reports, including actionable insights for key stakeholders, and customer profiling data to feed into marketing strategies.
• Develop strong relationships and engage with teams to obtain data for the business and understand the importance of analytics.
• Recommend and implement data modelling techniques for forecasting and insight for the business, including A/B or multivariate testing.
• Understand and implement segmentation such as Behavioural analysis, Model behavior and Attribution model.
• Plan, manage and implement the search programme with external Agencies for customer search and conversion strategies.
• Identify and plan a keyword strategy for appropriate campaigns.
• Plan and implement SEO plans, with defined targets using customer insight and analytics data.
• Be responsible for improving the website to maximise SEO technique and internal link architecture

JOB PROFILE

• At least 3 years’ experience in data analysis & SEO role.
• Deep knowledge of Google Analytics and Google Tag Manager
• Direct experience in the use of a DMP (Adform, Lotame, Salesforce DMP, …)
• Experience in analysing complex data and large data volumes.
• Knowledge and application of best practice customer insight principles.
• Understanding of product and service design.
• Strong knowledge of Excel
• Deep knowledge of international SEO strategy
• Fluent English

JOB LOCATION

Treviso

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